Frequently Asked Questions

FAQ: SEO services

FAQ: SEM Services

1. Why is SEO takes long time?

Good SEO isn’t something that is done in a week. Ideally, it’s done over a period of 6-12 months with a focus on the best keywords for the right searches to bring in the highest quality potential clients. While a shorter-term PPC campaign might be analogous to a sprint, SEO is most certainly a marathon.There is a lot of planning that goes into a good SEO campaign that involves on-page SEO, social marketing routines, e-mail marketing and capture, and website improvements.

1.How can Social Media be used for SEO?

Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

2.Why do Search Engine Rankings Change Frequently?

The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. New sites, web pages and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings.The search engines can change how they evaluate websites, web pages, content and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner. By having a broader web presence that is not solely dependent on the rank of a given keyword in the search engines results pages a business lessens its dependency on any single source of web traffic. Diversity is important.

2.How do I determine if search engine marketing is right for my company?

Search engine traffic accounts for a huge percentage of online business. As such, websites that appear at the top of search engine results receive more traffic and more exposure to customers. Search engine marketing enables you to rank well for targeted keyword search terms, exposing your product to motivated shoppers

3.What is Page Rank and is it important?

PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it. And to be certain if the advice works, you need to spend both time and money testing it.PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank could potentially have a significant impact on your Google rankings.

3.How do I get started with search engine marketing activities?

The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and reading our integrated marketing blog.

4.How do I know when I’m using the right number of keywords on a page?

Choosing keywords is an essential stage in the SEO process.Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.There's no keyword density you should be aiming for in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.

4.How do I measure the success of search engine marketing efforts?

Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

5.How do I get good backlinks?

Link building is essential for SEO, so it’s great to see you are interested to get more good backlinks.The best way to find opportunities to build good backlinks is to look at the links of your competitors.If your competitors are ranking above you, it often means they have done something right, and they have better backlinks than you. Take each link one by one to understand how your competitor has gotten to have a link from that website. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Keep reading because I will show you several ways you can build high quality links to your website.

5.Is there any advantage to running paid ads?

Yes. First, you can get ads up and running very fast. Second, with paid ads you totally control the ad message and you can change it anytime. Third, paid ads run in more places than on the search engine itself. Search engines like Google have massive ad distribution networks, so you get more exposure.

6.What is the estimated time frame for Logo Design?

Once we have the relevant information needed to design a logo, it generally takes 3 to 5 working days to come up with logo design options.

6. What is the difference between SMO and SMM?

Social media optimization (SMO): Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social Media Marketing (SMM):Social Media Marketing is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users direct reactions.

7.Difference between Local SEO and Global SEO?

Local SEO – Local SEO means making it easy for prospective customers to find information about your businesses online when they search any businesses that provide particular goods and services nearby them. Local SEO is recommended if your target audience is nearby you. Global SEO – Global SEO is also termed as SEO, Search engine optimization (SEO) is the method of helping your business website improve its visibility and rank in search engines via the organic means.

7. What are the benefits of social media marketing?

Social Media is an emerging trend that provides a variety of benefits for its users, whether for personal or entrepreneurial purposes. We can plan an organized and effective social media campaign to get potential customers interested in your services. Implementing a social media strategy will greatly increase your brand recognition.

8. What is the difference between SEO and SEM?

Search Engine Optimization(SEO): Search engine optimization is the process of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Marketing( SEM ): Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

8. Do you have SEO services for doctors?

Yes, we help you to build a strong, credible and popular online presence. With our promising doctor SEO services, we help you increase your targeted online traffic and maximize the revenue earned through your website. We have gained this edge with the help of our expert team with years of experience serving numerous clients.

FAQ: SEO services

1. Why is SEO takes long time?

Good SEO isn’t something that is done in a week. Ideally, it’s done over a period of 6-12 months with a focus on the best keywords for the right searches to bring in the highest quality potential clients. While a shorter-term PPC campaign might be analogous to a sprint, SEO is most certainly a marathon.There is a lot of planning that goes into a good SEO campaign that involves on-page SEO, social marketing routines, e-mail marketing and capture, and website improvements.

2.Why do Search Engine Rankings Change Frequently?

The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. New sites, web pages and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings.The search engines can change how they evaluate websites, web pages, content and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner. By having a broader web presence that is not solely dependent on the rank of a given keyword in the search engines results pages a business lessens its dependency on any single source of web traffic. Diversity is important.

3.What is Page Rank and is it important?

PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it. And to be certain if the advice works, you need to spend both time and money testing it.PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank could potentially have a significant impact on your Google rankings.

4.How do I know when I’m using the right number of keywords on a page?

Choosing keywords is an essential stage in the SEO process.Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.There's no keyword density you should be aiming for in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.

5.How do I get good backlinks?

Link building is essential for SEO, so it’s great to see you are interested to get more good backlinks.The best way to find opportunities to build good backlinks is to look at the links of your competitors.If your competitors are ranking above you, it often means they have done something right, and they have better backlinks than you. Take each link one by one to understand how your competitor has gotten to have a link from that website. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Keep reading because I will show you several ways you can build high quality links to your website.

6.What is the estimated time frame for Logo Design?

Once we have the relevant information needed to design a logo, it generally takes 3 to 5 working days to come up with logo design options.

7.Difference between Local SEO and Global SEO?

Local SEO – Local SEO means making it easy for prospective customers to find information about your businesses online when they search any businesses that provide particular goods and services nearby them. Local SEO is recommended if your target audience is nearby you. Global SEO – Global SEO is also termed as SEO, Search engine optimization (SEO) is the method of helping your business website improve its visibility and rank in search engines via the organic means.

FAQ: SEM Services

1.How can Social Media be used for SEO?

Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

2.How do I determine if search engine marketing is right for my company?

Search engine traffic accounts for a huge percentage of online business. As such, websites that appear at the top of search engine results receive more traffic and more exposure to customers. Search engine marketing enables you to rank well for targeted keyword search terms, exposing your product to motivated shoppers

3.How do I get started with search engine marketing activities?

The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and reading our integrated marketing blog.

4.How do I measure the success of search engine marketing efforts?

Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

5.Is there any advantage to running paid ads?

Yes. First, you can get ads up and running very fast. Second, with paid ads you totally control the ad message and you can change it anytime. Third, paid ads run in more places than on the search engine itself. Search engines like Google have massive ad distribution networks, so you get more exposure.

6. What is the difference between SMO and SMM?

Social media optimization (SMO): Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social Media Marketing (SMM):Social Media Marketing is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users direct reactions.

7. What are the benefits of social media marketing?

Social Media is an emerging trend that provides a variety of benefits for its users, whether for personal or entrepreneurial purposes. We can plan an organized and effective social media campaign to get potential customers interested in your services. Implementing a social media strategy will greatly increase your brand recognition.

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SEO Services in Kerala

    SEO Experts Kerala
        Karithala Road
        Manorama Junction
        Kochi, Kerala
   admin@seoexpertskerala.com
   0484 2311975
   +91 9074888349